Overview
Program details
PART I:
Create values – customer benefits (1. Session)
- Concepts: entrepreneurship, Entrepreneurship, Intrapreneurship, Start-ups, entrepreneurship
- Differences and similarities: Mindset
- Products and services from the customer's point of view
- Value proposition define
- Ideas, validate, and adapt concepts and Tools:
Problem-Solution Fit, Lean Startup, Design Thinking/Sprints, Value Proposition
Values skim – business models and competition, (2. Session)
- Business model vs. business plan
- One-sided and multi-sided business models understand
- Suitable business models to identify and validate
- Competition and market dynamics
- Market access concepts and Tools:
Product-Market Fit, Business Model Innovation,
St. Galler Business Model Navigator, Blue Ocean vs. Red Ocean
Finance and growth (3. Session)
- Debt vs. equity
- Control and participation
- External capital providers and their business model: banks, funding, Venture Capital, Private Equity
- Organic growth vs. Hyper-growth
- Intrapreneurship, and Social Entrepreneurship
- Liquidity planning
- Exit scenarios, concepts, and Tools:
Cash-Flow Analysis, Term-Sheets, Cap-Tables, Business Planning, Carry
Part 2:
Operating Action (4. Session)
- The Team, Co-founders and Staff:indoor
- Marketing and sales
- Positioning
- Key figures
- Legal concepts and Tools forms:
Incentives and Vesting, Performance Marketing, Sales Funnel, Unit Economics, profit contributions
Success and failure factors (5. Session)
- "Solution looking for a Problem"
- Innovator's Dilemma
- Team and Leadership
- Rational Opt / Biases
- Pivots
- Motivation
Number of participants: Max. 30
Duration of appointment: 90 minutes
Time: 18:00 – 19:30 CET
Deutsch Online (Zoom)
Price: € 500
Lecturer
Dr. Thomas Prexl
Head of Innovation and Co-Creation, Director of Startup Support TECHNOLOGIEPARK Heidelberg GmbH
Dr. Thomas Prexl is for the Heidelberg technology Park GmbH and manages Startup and innovation funding. He has called several Accelerator programs, advises founders to business models and risk capital financing and the design of the innovation processes.
