Cornell University

Strategic implementation of ideas into successful entrepreneurial Action – a practical guide


Program details


Create values – customer benefits (1. Session)

  • Concepts: entrepreneurship, Entrepreneurship, Intrapreneurship, Start-ups, entrepreneurship
  • Differences and similarities: Mindset
  • Products and services from the customer's point of view
  • Value proposition define
  • Ideas, validate, and adapt concepts and Tools:

Problem-Solution Fit, Lean Startup, Design Thinking/Sprints, Value Proposition

Values skim – business models and competition, (2. Session)

  • Business model vs. business plan
  • One-sided and multi-sided business models understand
  • Suitable business models to identify and validate
  • Competition and market dynamics
  • Market access concepts and Tools:

Product-Market Fit, Business Model Innovation,

St. Galler Business Model Navigator, Blue Ocean vs. Red Ocean

Finance and growth (3. Session)

  • Debt vs. equity
  • Control and participation
  • External capital providers and their business model: banks, funding, Venture Capital, Private Equity
  • Organic growth vs. Hyper-growth
  • Intrapreneurship, and Social Entrepreneurship
  • Liquidity planning
  • Exit scenarios, concepts, and Tools:

Cash-Flow Analysis, Term-Sheets, Cap-Tables, Business Planning, Carry

Part 2:

Operating Action (4. Session)

  • The Team, Co-founders and Staff:indoor
  • Marketing and sales
  • Positioning
  • Key figures
  • Legal concepts and Tools forms:

Incentives and Vesting, Performance Marketing, Sales Funnel, Unit Economics, profit contributions

Success and failure factors (5. Session)

  • "Solution looking for a Problem"
  • Innovator's Dilemma
  • Team and Leadership
  • Rational Opt / Biases
  • Pivots
  • Motivation

Number of participants: Max. 30

Duration of appointment: 90 minutes

Time: 18:00 – 19:30 CET

Deutsch Online (Zoom)

Price:  € 500

to the registration form


Dr. Thomas Prexl

Head of Innovation and Co-Creation, Director of Startup Support TECHNOLOGIEPARK Heidelberg GmbH

Dr. Thomas Prexl is for the Heidelberg technology Park GmbH and manages Startup and innovation funding. He has called several Accelerator programs, advises founders to business models and risk capital financing and the design of the innovation processes.