Overview

Program details

PART I:

Creating value – customer benefits (1st session)

  • Conceptualizations: Entrepreneurship, intrapreneurship, start-ups, start-up.
  • Differences and similarities: Mindset
  • Thinking about products and services from the customer’s point of view
  • Define value proposition
  • Validate ideas and adapt concepts and tools:

Problem-Lösungs-Fit, Lean-Startup, Design Thinking/Sprints, Nutzenversprechen

Skimming Value – Business Models and Competition (2nd Session)

  • Business model vs. business plan
  • Understanding one-sided and multi-sided business models
  • Identify and validate suitable business models
  • Competition and market dynamics
  • Market access concepts and tools:

Produkt-Markt-Fit, Geschäftsmodell-Innovation,

St. Galler Business Model Navigator, Blauer Ozean vs. Roter Ozean

Financing and growth (3rd session)

  • Debt vs. equity
  • Control and participation
  • External capital providers and their business model: banks, subsidies, venture capital, private equity
  • Organic growth vs. hypergrowth
  • Intrapreneurship und soziales Unternehmertum
  • Liquidity planning
  • Exit scenarios concepts and tools:

Cash-Flow-Analyse, Terms-Sheets, Cap-Tables, Business Planning, Carry

Part 2:

Operational action (4th session)

  • Team, co-founders and employees
  • Marketing and sales
  • Positioning
  • Key figures
  • Legal forms concepts and tools:

Incentives and vesting, performance marketing, sales funnel, unit economics, contribution margins

Factors of success and failure (5th session)

  • “Solution seeks problem”
  • Innovators Dilemma
  • Team and leadership
  • Rational Decision Making / Biases
  • Pivots
  • Motivation

Number of participants: Max. 30

Dates:

November 15, 2022

November 22, 2022

December 06, 2022

December 13, 2022

December 20, 2022

Duration per appointment: 90 minutes

Time: 18:00 – 19:30 CET

German Online (Zoom)

Price: from €375

to the registration form

Lecturer

Dr. Thomas Prexl

Head of Innovation and Co-Creation, Director Startup Support Technologiepark Heidelberg GmbH

Dr. Thomas Prexl works for Technologiepark Heidelberg GmbH and heads the Startup and Innovation Promotion divisions. He has launched several accelerator programs, advises founders on business models and venture capital financing, and helps companies design innovation processes.

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